Today, we share the common blogging mistakes to avoid at the beginning of blogging. You learn from mistakes, but you must implement measures to avoid them and, that is why we indicate the most common mistakes you should avoid on your Blog.
All entrepreneurship must involve evolution, and you cannot stay stuck in the same place, doing everything like the day you started. It is the best understanding of the medium and your audience.
What makes you wiser and what, in the long run, gives you the security of implementing new ideas that help your project reach success.
It doesn’t matter how you started to write on your blog. It doesn’t matter if it is a Blog to support a product or service that you want to sell or a Blog to sell advertising; there is always room for evolution. You learn a lot from mistakes, but they are not useful if you do not implement a solution to eradicate them, and that is why I bring you a summary of the most common (and relevant) mistakes that you should avoid in your Blog, which complement the article we publish. with what we would have liked to know about Blogs before starting.
You will see that many of the mistakes that I am going to name you make and I do not think you are aware of it. In fact, it does not mean that these actions put your success at risk, but rather that they slow it down; I would say that good practices allow you to achieve your goal more efficiently.
Common Blogging Mistakes to Avoid
Let’s look at these practices or mistakes that you should consider correcting.
Not knowing your audience
When you start with a Blog, you do not consider who the content you create is directed to; I would dare to say that you assume who the person who reads you is; at least that’s the trend.
Many times we seek to satisfy our own need for information and we answer questions that we think everyone has.
I’m not saying it’s not a good start to creating content, but the lack of real audience knowledge can lead to the content not being as useful – and of quality – as expected.
I give you an example. If you assume that your entire audience has the same degree of knowledge you have, you probably create little valuable content for those who are starting in this topic and looking for a base from which to start.
The key to overcoming this problem is to define your ideal audience by studying your objectives, the need you want to satisfy, where you are going to satisfy it and the level of information you have. The tone and structure with which you share the content are vital. It is not the same to speak to young people than to adults.
When you know exactly what your audience is looking for, you can create a plan to meet their needs and that will make your Blog more likely to succeed.
Not having a content plan
It is a very common mistake since we always tend to write about the first thing that comes to mind. I am not saying that it is not good to be spontaneous, but that you must structure the content so that it has order and meaning.
If you can organize the topics you want to talk about and establish different depth levels, it will be much easier for the user to appreciate the information you give them.
The best thing to have a good content plan is to go from the most basic to the most specialized, which always helps the user stay longer on your blog and I recommend it to other users who seek to satisfy the same need.
Obviously, the content plan varies according to the theme of your Blog. If you have a technology blog, for example, the content is subject to the news.
The important thing is that there is a logic in the information it offers and how you offer it so that later it is not a jumble of everything with everything.
Do nothing to gain subscribers
Although a Blog is a two-way communication medium, where you offer information and the audience can interact with comments and other actions, many of us have made the mistake of letting go of potential users who can generate constant visits and help us promote content.
Each subscriber to your Blog has greater contact with what you do and is a potential ambassador of your message, but that is only possible if you take their data.
Imagine that a user subscribes to your Blog and likes the content and publishes it on their networks. That could bring a lot of traffic to your Blog.
Getting them to subscribe to your blog’s newsletter is complex, as we must be invasive, but not to the extreme. It certainly depends on the audience of the Blog.
In some cases it will be fair to use a ” pop-up ” to invite you to subscribe, in other cases it will be best if it is placed in a visible place, but that it does not interfere with reading. In some other cases, it may be correct to use the strategy of showing a summary of the content and giving access to the rest only if they subscribe to the Blog (only in cases of really valuable information that justifies the performance of the action).
The truth is that you must sell the idea that the subscription benefits the user. Either because you get relevant information that no one else has access to, or because the quality of the content is so high that you don’t want to miss out on any new posts you make.
Remember, you should use a technique that is not very annoying for the audience profile that you have created and that manages to persuade users to subscribe.
Lack of promotion of your Blog
One thing is that the content of your blog is very good, and quite another is that someone reads it.
Believe me when I tell you that we do not necessarily find the most valuable information even when we are looking for information in search engines.
The solution to this mistake is very simple: actively promote .
Social networks have become an essential medium for promoting content on Blogs.
You can do it in two ways; share it on your profile and hire advertising. This will result in better exposure to your content.
Always remember that what you promote should generate interest in the audience, so you must apply your knowledge to create first impressions (such as the title) that capture the attention of many.
You can also – and should – promote that your content is shared on social networks by others. Just as you use the form to subscribe to your Blog, invite them to share the content. In fact, that should be a constant call to action throughout your blog.
In addition to social networks, you can use the subscriber database to send content via email.
If you cite someone else’s work, you can reference them to review the article and share it if they like it.
If you notice, active promotion is about using all the resources you have on hand so that the content reaches your audience.
Don’t seek help
Managing a Blog goes much further than creating content (which would be the most complex). Among the most common tasks are: changing graphic aspects according to the occasion, adding new functions, analyzing statistics and devising a marketing plan in web design.
Even when you have the ability to carry out these activities, time is not enough for you to carry them out as efficiently as possible; you must learn to delegate.
For example, if you are immersed in promotional activities and cannot create the quality content you want, then hire an SEO copywriter to help you. When you delegate you to ensure that the quality of what you do improves because everyone is dedicated to their own.
Leave your Blog or not update it
This time I’m not talking about the lack of publication or the loss of quality of the content, but about the site’s appearance. You know that web page trends are changing and that every web page must adapt to it.
Do not let your Blog stay in the past. You must adjust everything necessary for that evolution to take place that I was talking about initially.
In fact, as time goes by, new needs will emerge in your Blog; those are the basis for the evolution of your offer.
Not being clear about how to make money with the Blog
Many blog owners do not see its value because they have not considered how to make money with it. From there many problems arise, for example, not investing in the quality of content, in web design tasks or maintenance by the hand of a web programmer.
We must always take into account how this Blog is going to make us profit.
In the most common cases, Blogs generate money indirectly; I explain it better.
If you sell any product and your site has a blog, you can attract potential customers and convert them into buyers.
In this case, the blog serves as a space to persuade the potential customer, showing useful information about what is being sold. Usually, a call to action (CTA) is made within the content, which leads the user to know more about what is sold on that web page.
In some cases it is different and the Blog is created to generate money for advertising .
For example, you could sell promotional spaces independently. That is, offer the space and have the hiring done directly with you and under your conditions. You could also sell spaces through Google Adsense (adapting the Blog according to Adsense requirements).
There is also the option of using the force of the Blog to promote other services of affiliated companies for a specific payment as if it were a sponsorship.
Maybe your plan is to ask for donations to continue offering quality content.
The truth is that there are many ways to monetize a blog, but if you do not define which one you are going to use, you will not be able to put together a plan.
Remember, after having monetization in mind, that you must take action to achieve it.
For example, if you want to receive donations, you must place a section for this purpose and associate an account where you can receive payments.
If you want to sell advertising spaces, you must build these spaces on your website and promote them to those interested.
If you want to work with affiliated companies such as sponsorship, you must make association proposals to attract those companies.
In conclusion, you will not earn money if you do not plan, from the beginning, what the plan of attack will be.
Solve the bugs and evolve
The invitation is to review the information that I give you and apply it to your Blog. You must keep in mind the evolution adjusted to the best practices.
Having a blog can be very lucrative, but never without active and dedicated work; never without knowing what your audience wants, what you want to get, and how to achieve both. For this, you may need the help of expert web consultants in Blog marketing.
That’s it. All you need to know about common blogging mistakes to avoid. By removing the above mistakes highlighted in this article, you will start your blogging career successfully.
In the end, I hope you will know about the common mistakes new bloggers make. If you have any questions related to this article, then you can ask them into the comment section. I will give a reply to you.
Otherwise, we wish you all the best!